Financial Platform
✌️ This project is under NDA and specific details have been redacted.
This client aims at transforming syndicated loan management. The result: a digital platform designed to automate and streamline what is now a tedious process. Our team conducted stakeholder interviews and created a visual identity and brand voice. We then translated it into a flexible design system with consideration for dense information, data visualization and accessibility.
Focus
Creative Direction
UI Design
Research & Discovery
Design Strategy
Visual Identity
Research and Discovery
Our discovery process began with stakeholder interviews to gain insight into business goals. We also facilitated a brand and voice workshop to align on brand pillars, voice attributes, messaging architecture, and motion principles. Since this branding exercise was a first for our client group, we also focused on guiding them about how to create a successful brand.
We began the visual design phase with a readout of our discovery findings. Stakeholders were able to draw a clear connection from their business goals to the brand’s core principles.
Discovery Output & Design Strategy
Visual Identity
We worked with existing UI components and data visualization to develop concepts.
Components
Tagline & Positioning
“Allison was able to lead the team in driving out creative concepts and take a largely non-design oriented client audience through defining a digital product brand from the ground up.”
— Dan Goldberg, Product Manager at EY Design Studio
Brand Guidelines
Studio
EY Design Studio
Team
Allison Henry - Creative Direction
John Motley - Content Strategy
Eileen Ewing - Visual Design
Amy Duley - Project Management
Steve Guddat - Managing Partner
Tathagata Samanta - Group Creative Lead
Dan Goldberg - Product Manager
Kathryn Laventure - UX Lead
Jiaming Zhang - UX Design
Danielle Chen - UX Design
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