YouTube
Turning listeners into loyalists.
This discovery-driven experience showcases YouTube’s vast music catalog, engaging trendy tastemakers and loyal Spotify users. Effortless browsing, a bold narrative, and expressive branding come together to create immersive storytelling.
Focus
Product Design
UI + UX
Brand Design
Experiential
Collaborators
Creative Director
Product Manager
Product Designers
Copywriter
Motion Designer
Role
Product Design Lead
Agency
Huge
Expressive motion and a fluid color palette draw viewers in with an energizing hero, while a bold narrative delivers the confidence tastemakers crave to discover and express themselves through music.
Immersive elements create an emotional pull, making browsing effortless. Highlighted features showcase what sets YouTube Music apart, emphasizing its uniqueness and exclusivity over other streaming platforms.
Plan options help users easily compare and choose the best fit, while clear language encourages exploration with low commitment.
We identified opportunities to expand the brand system through a series of activations designed to boost awareness and drive engagement with the app.
