YouTube
We designed a compelling, scalable experience to showcase YouTube’s vast music catalog, targeting trendy tastemakers and loyal Spotify users. Focusing on effortless browsing, a bold narrative, and emotional appeal, we created an immersive, discovery-driven experience that highlights value through expressive branding, driving awareness and conversion.
Role
Lead Product Designer
Focus
Product Design
UI + UX
Brand Design
Experiential
Collaborators
Creative Director
Product Manager
Product Designers
Copywriter
Motion Designer
Agency
Huge
Expressive use of motion and a fluid color palette draws viewers in with an energizing hero. A bold narrative lends the confidence tastemakers are looking for to discover and express themselves through music.
Immersive components create emotional pull and encourage effortlessly browsing. Featured highlights excite users on what makes YTMP different and more exclusive than other streaming platforms.
Plan options engage users to compare and find which plan option that’s right for them. Clear language invites users to dive even deeper with low commitment.
In designing the YT Music Premium website, we identified opportunities to extend the brand system into a series of activations to raise awareness around their app.
