Yoga Six
The science of strength and stillness.
Yoga Six is redefining boutique yoga by making it more accessible and experiential. We crafted a bold new brand expression across digital and physical touchpoints, spanning brand identity, strategy, integrated campaigns, and in-studio activations.
Focus
Product Design, UI + UX
Customer Experience
Brand Strategy
Visual Identity
Brand Design
Environmental
Experiential
Art Direction
Collaborators
Creative Director
Brand Designers
Project Manager
Brand Strategist
Frontend Engineer
Role
Senior Designer
Agency
Breedlove Creative
We created a brand story that connected the “Six” in their name to align with their new positioning. A new voice and strategic messaging helped differentiate Yoga Six at the consumer level.
With a solid strategy in place our team was able to start exploration on various Visual Identity concepts - each exploring a different approach in defining Yoga Six.
The selected identity is based on the brand’s six core beliefs. It features a high contrast palette, geometric elements and is paired with a dramatic photography style.
The new identity supported creative needs throughout, including photography for integrated campaign work.
