Yoga Six
A group of boutique yoga studios aimed at changing how people perceive and experience yoga. We helped develop a new expression for their brand in all areas digital and physical. Our efforts spanned from brand identity, strategy and integrated campaigns to physical studio activations.
Role
Lead Product Designer
Focus
Product Design, UI + UX
Customer Experience
Brand Strategy
Visual Identity
Brand Design
Environmental
Experiential
Art Direction
Collaborators
Creative Director
Brand Designers
Project Manager
Brand Strategist
Frontend Engineer
Agency
Breedlove Creative
We created a brand story that connected the “Six” in their name to align with their new positioning. A new voice and strategic messaging helped differentiate Yoga Six at the consumer level.
With a solid strategy in place our team was able to start exploration on various Visual Identity concepts - each exploring a different approach in defining Yoga Six.
The selected identity is based on the brand’s six core beliefs. It features a high contrast palette, geometric elements and is paired with a dramatic photography style.
The new identity supported creative needs throughout, including photography for integrated campaign work.
